Burger King Finland’s campaign “Love conquers all” is a celebration of love and all the forms it takes.

The idea behind the painting sprung from our desire to celebrate love in all forms. We thought, what better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald’s? We wanted to show that in the end, love always wins.

The long-awaited kiss could be widely seen in outdoor and print advertising as well as in Burger King’s channels and restaurants around Finland during Helsinki Pride Week.