A Finnish dairy alternative brand Oddlygood was about to enter new international markets. To get OG on everyone’s lips, we harnessed the power of social media.

We built our client a comprehensive multi-platform social media strategy and guidelines. We established Oddlygood’s brand and position across different social media channels to achieve a strong social presence. Our goal was to show the human side of the brand – Oddlygood is a brand with people behind it, not just a brand with products. To succeed in this, we reach the target audience in their preferred platforms and engage with them in ways that are meaningful for them. On social media, we sell Oddlygood products primarily through entertainment and inspiration. We want to excite and amuse the audience with original and relatable content, not bore them with product-specific information.

Instagram and Facebook accounts were launched successfully. The implementation of the strategy is still pending on one of the key channels (TikTok).